Welcome customers after onboarding completes.
Marketing / native route
Mailflow
meets Relay.
Add customers to timely lifecycle messages when real workflow milestones happen.
Request connection ↗MailflowCustomer milestone reached
01WHEN
RRelaylogic + routing
02THEN
✓Action completeAdd to message sequence
Connection overview
Keep work in motion.
Mailflow aligns lifecycle communication with real customer progress. Milestone-based routes keep messages relevant and consent rules visible.
ROUTE SPEC / MAILFLOW
- Trigger
- Customer milestone reached
- Action
- Add to message sequence
- Connection
- Native
- Setup
- ~5 minutes
Field notes / common routes
Put it to work.
Pause campaigns when an account needs attention.
Trigger education based on an adopted feature.
Connection protocol
Three stops to live.
- 1
Connect a Mailflow audience and confirm consent rules.
- 2
Select a sequence and map customer attributes.
- 3
Test with an internal contact, then activate.
Signal notes / FAQ
Mailflow questions
Does Relay manage marketing consent?
Your Mailflow setup remains the source of truth. Add conditions so only eligible contacts enter a sequence.
Can a workflow remove a contact?
Yes. Use a separate route to remove or suppress contacts when account status changes.